WELCOME TO BEST SIGHT
A BRIEF INTRODUCTION
Best Sight is intended to help medical professionals cut through the information overload of marketing & branding and focus on the key strategies that they can use to help grow their Practices.
WHO ARE MEDICAL PROFESSIONALS
Doctors, Physicians, Optometrists, Dentists, Chiropractors, Podiatrists, Physician Assistants, Physical Therapists, Pharmacists etc. (Please excuse us if your profession is not on the list). Essentially all professionals in the healthcare industry that run an independent small business or Practice.
WHY A MARKETING BLOG DEVOTED TO DOCTORS AND MEDICAL PROFESSIONALS
The healthcare industry is changing dramatically, and small, independent business (Practice) owners are the ones feeling the crunch more than anyone. With healthcare reform, ever reducing insurance reimbursement rates, and skyrocketing expenses, most Practice owners do not have the time, resources, or money to outsource their marketing efforts. Best Sight aims to simplify the process so medical professionals can successfully and effectively market their Practice to remain competitive in today's market.
Read more with our first post: Start With Why
WHAT TO EXPECT
Best Sight aims to explore marketing and branding fundamentals and strategy that medical professional can efficiently implement into their Practice. These fundamentals include, but not limited to implementation, best practices, and how-to's regarding: websites, SEO, content marketing, marketing strategy, traditional advertising, Adwords, Google+, Facebook, Twitter, Instagram, referral-based marketing, brand development, email marketing, etc., etc.