We all understand that Facebook has grown up. Just like it's big brother Google, gone are the days you can make your business page and just watch the "Fans" come following. If you want to manage a successful Facebook page today you have to work, and pay for it. Facebook only pushes your posts to roughly 10-16% of your Practice's Page fans (See: Should My Practice Have a Facebook Business Page). To reach more people Facebook is requiring Page owners to "Boost" their posts, or essentially pay-to-play.
Boosting Facebook posts can actually be very beneficial to your Practice and if managed strategically will help gain very critical Facebook market-share in your industry.
Why Should I Boost My Facebook Posts
Because nobody else in your industry is doing it. Facebook advertising has become the norm for major corporate players. Companies such as McDonalds, Coca-Cola, and Starbucks utilize Facebook as a major branding strategy. Small businesses, especially those in healthcare, have not yet fully come to the realization that Facebook has value. Understanding how much Facebook is worth to your Practice and successfully executing your strategy will give you a leg up on your competition.
How To Boost My Facebook Posts Successfully
So you decided that Facebook marketing/branding is important to your Practice. Congratulations early adopter! Let's now look at a few key tips that will help boost those Facebook posts correctly.
- Set a budget and plan. Facebook should add value to your Practice and how much is this value worth. Start with a small monthly budget of $100-$200 (Practices with a strong social media strategy may elect for more). With this budget in mind plan your Facebook campaign for the month. Once the month is laid out, decide which posts you should posts (See number 3), and how to allocate the funds to gain the maximum return on investment.
- Use Facebook targeting tools. Know your business, know your customers. Facebook targeting tools puts you in the drivers seat and allows you to push your posts to the age, gender, geographic area of the customers you are trying to reach. You have the ability to customize this on a per post basis so be sure to take full advantage.
- Only boost posts with quality content. Remember that the objective is to use Facebook to add value to your Practice.
- Boost posts on holidays. Although our Practices typically close on holidays, the internet does not. In fact many holidays see a spike in traffic so take advantage.
Medical professionals are still in the early adopter phase of paying for Facebook. Your practice can take advantage of this and become a major Facebook player by using these few simple keys to successfully manage your Practices Facebook strategy.