Every year the landscape of business and marketing shifts enough to make a long lasting impact into social and consumer norms. This year will be no different - here are a few trends that we are watching in 2024 that will have a lasting impact on content, business and consumer behavior.
Love it or hate it, TikTok shops had a successful debut this past year.
Expect to see more of the same as our feeds become fast swiping infomercials and product plugs.
We also expect to see other platforms such as Pinterest, Instagram and perhaps even X raise improve or introduce a better social shopping experience on their respective platforms.
Speaking of TikTok, expect to see more content from brands and corporations disguised as skits - Think Morning Brew meets Applebees.
This trend of corporate content will also grow in the newsletter space as brands shift more from traditional email marketing to newsletters with a personal touch.
Creators have had an amazing four years. Many YouTubers, newsletters, podcasters and more have seen tremendous financial success during this time.
This success marks a fine line between a fun side hustle to your channel, etc being a successful viable business.
We’re going to see more and more creators tightening up their business processes, teams and marketing. With many investing in communities and mastermind groups like ours at bestsight.
What we saw at the end of 2022 will continue throughout 2024 - businesses are trimming the fat.
One of the first to go will be SAAS subscriptions.
Most SAAS companies have steadily increased prices over the last few years crossing the line from affordable and necessary to outdated and expensive.
The successful rise and stay of podcasts have proved to be a necessity for businesses today.
We expect to see more and more brands enter the podcast space in 2024 offering their own branded perspectives, opinions and hot takes of the headlines that will shape this next year.
