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Email Marketing

Build patient loyalty and grow revenue — Email marketing helps your practice stay connected with patients through personalized messages.

Email Marketing

for ECPs

What is Email Marketing?

Email marketing involves sending messages to a targeted list of subscribers to nurture relationships, share updates, and promote services or products. For eye care practices, it’s a great way to send appointment reminders, announce new services, and offer special promotions.

How Email Marketing is Used to Grow Eye Care Practices

Welcome Series: Welcome new patients to your practice with a drip campaign introducing them to all your practices services, products and meet the team before their appointment.

Education: Keep your practice top-of-mind by sharing about your services, products and staff.

Newsletters: Keep patients informed about eye care tips and practice updates.

Second Pair Sales: Offer a discount for that second pair of glasses after a customer purchases.

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Email Marketing

Bestsight is a marketing and growth agency specifically for the eye care professional community — Become a member and get all the marketing tools and insights you need to build a healthier practice.

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Frequently asked questions

How often should I send emails to my patients?

There are many different email marketing strategies that vary among eye care professional practices. Some practices find success sending 2-4 emails per month while others may choose a quarterly campaign. Bestsight can help your practice develop the best email marketing strategy for you.

How can I grow my email list?

Collecting emails on patient intake and new client forms is the easiest way to grow your practice email list.

What is the best email marketing platform for eye care practices?

There are many platforms such as Weave and Solutionreach that will connect directly with your EHR. Other platforms like Klaviyo, Mailchimp and Kit offer more robust features and better security.

Should I hire an email marketing agency for my practice?

Bestsight provides email marketing services designed specifically for eye care professionals. We help optometrists, ophthalmologists and opticians build successful email campaigns and long term strategies.

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