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Search Engine Optimization (SEO)

Increase visibility and attract patients — SEO helps eye care practices improve their online visibility by optimizing websites and business listings to be found where potential clients are most likely to look.

for ECPs

What is SEO?

Search Engine Optimization (SEO) is the process of optimizing a website to rank higher on search engines like Google. SEO ensures that your practice appears in front of patients actively searching for services such as eye exams or glasses. It is crucial for driving organic traffic, building credibility, and reducing dependency on paid ads.

How SEO is Used to Grow Eye Care Practices

Local SEO: Helps practices rank in “near me” searches, such as “optometrists near me.”

On-Page SEO: Design, experience and content - creating a SEO friendly website is more than just keywords.

Technical SEO: Ensures fast load times and a user-friendly website experience to keep the search engine gods happy.

Google Business Optimization: Keeps your practice information accurate and fully optimized to show up in local search results.

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Search Engine Optimization (SEO)

Bestsight is a marketing and growth agency specifically for the eye care professional community — Become a member and get all the marketing tools and insights you need to build a healthier practice.

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Frequently asked questions

How long does it take to see SEO results?

Most SEO results can be seen within the first 3-6 months of implementation. However, SEO is constantly changing and it is important to develop a SEO campaign that relies on consistent attention and adjustments.

What’s the difference between local SEO and regular SEO?

Local SEO focuses on optimizing for location-based searches to attract patients nearby, while regular SEO aims for broader visibility.

Should eye care professionals invest in SEO?

Yes. SEO is crucial for optical, optometry and ophthalmology businesses that are looking to grow and reach their patients online. By focusing on website, directory listings and social media SEO, eye care practices can improve brand awareness in their community.

How do I hire an SEO agency for my eye care practice?

Bestsight offers SEO services specifically for eye care professionals, helping you rank higher, attract patients, and increase online bookings.

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